Love nowadays often turns into a commercial enterprise, but life without love is nothing. Modern people need symbols of love that looks durable, or at least not so easily removed. And, after all, a symbol of love must have an inescapable value.”–– Aldo Cipullo, Cartier jeweler.
How far are you willing to go for love? This very question became the basis of the iconic Love Cartier bracelet. A charming, luxurious item adored by fashion shows owners and celebrities, it became an instant classic and broke all sales records. Cartier Love was invented in 1969 in New York by the young Italian jewelry designer Aldo Cipullo. Inspired by the idea of aesthetics symbolizing eternal love. The accessory is attached directly to the hand with the help of two c-shaped half parts, they are locked and then screwed together with a miniature screwdriver (it is included with each bracelet). The Love bracelet was designed to be a new kind of engagement ring and symbolized voluntary bonds of love.
It still remains an undisputed bestseller and does not lose its positions. The price of this elite accessory is constantly increasing, which makes it even more desirable not only for those who want to declare their eternal love, but also simply to give a gift for an important holiday or to pamper yourself with a loved one. And, as before, we see it on the wrists of celebrities: from Angelina Jolie to Kanye West.